Modern, Scalable digital solutions built for evolving market demands
Seamless deployment with expert guidance from planning to launch
Proactive monitoring, maintenance, and support.
Seamless deployment with expert guidance from planning to launch
Powercret is a Microsoft Dynamics 365 Customer Insights implementation partner helping businesses bring customer data together, create smarter audience segments, and deliver personalized customer experiences through Microsoft’s trusted data ecosystem.
Microsoft Dynamics 365 Customer Insights – Data is a customer data platform (CDP) that unifies customer information from CRM, ERP, eCommerce, web, and other business systems into a single customer profile. It enables organizations to improve segmentation, analytics, personalization, and customer intelligence with real-time insights.
Dynamics 365 Customer Insights – Journeys is an event-driven, real-time marketing automation platform that empowers unified customer data to deliver personalised experiences across channels.
This allows marketing teams to create intelligent journeys based on customer behaviour rather than a fixed schedule.
We provide unified customer data, AI-driven segmentation and real-time insights to deliver personalised customer engagement at scale.
Build single customer profiles and feed them with data from your CRM, ERP, e-commerce, web analytics and 3rd party sources.
Match and merge duplicate records across sources using deterministic and probabilistic matching rules.
Segments built on churn risk, lifetime value, product affinity, and next-best-action AI models.
Multi-step, trigger-based journeys across email, SMS, push and web with built-in A/B testing.
Preference centre, consent tracking, and GDPR/CCPA compliance configuration built from day one.
All touchpoints – purchase, service cases, web behaviour and campaign interaction – per customer in one single view.
ML models that score customers by churn risk and surface recommended retention actions.
AI-powered next-product and cross-sell recommendations based on transaction and behaviour history.
Connected analytics for campaign performance, cohort analysis, and full-funnel reporting.
Programmatic access to unified profiles and segments for external activation and data warehouse sync.
Customer Insights profiles surfaced in the seller and agent workspace for real-time context.
AI automatically creates dynamic customer segments based on behaviour, value, and engagement patterns.
Copilot suggests optimal customer journeys to improve conversion and retention rates.
AI identifies future customer actions such as churn risk, purchase intent, and lifetime value.
Copilot recommends tailored content, offers, and messaging for each customer segment.
Microsoft Dynamics 365 Customer Insights unifies all of that data into a single, enriched customer profile. With AI-powered segmentation, predictive churn scoring, and built-in journey orchestration, you can stop guessing which customer to engage next and start acting on intelligence you can actually trust.
As your Dynamics 365 Customer Insights implementation partner, Powercret builds the data ingestion architecture, sets up identity resolution, and integrates execution channels – so Customer Insights is a live system of intelligence, not just another data warehouse.
| Exisiting Paths | Migration Paths |
|---|---|
|
HubSpot Marketing Hub |
Dynamics 365 Customer Insights |
|
Marketo Engage |
Dynamics 365 Customer Insights |
|
Mailchimp / Campaign Monitor |
Dynamics 365 Customer Insights |
|
Legacy Marketing CRM |
Dynamics 365 Customer Insights |
Sync unified profiles and insights to empower sales and service teams with real-time customer context.
Activate segments and power personalised, real-time customer journeys across channels.
Ingest, process, and scale large volumes of customer data for advanced analytics and modelling.
Visualize customer insights, segmentation performance, and campaign effectiveness with interactive dashboards.
We audit your current environment, processes, integration landscape, and data architecture. No configuration begins until we fully understand your requirements.
We design the end-to-end solution – module scope, data model, security roles, integrations, customisation approach – documented for stakeholder sign-off before the build commences.
Our certified Microsoft consultants configure all modules, workflows, integrations, and automations in an isolated development environment.
We map, transform, cleanse and validate all legacy data before migration ensuring no dirty or incomplete data makes it into your production environment.
Your team tests real business scenarios in a pre-production environment. We manage the test plan, defect log, and sign-off process end to end.
Managed cutover with dedicated Powercret team on standby for first 30 days post launch – so issues get resolved before they become problems.
Structured SLA-backed support covering release management, enhancement requests, user support, and proactive system monitoring post go-live.
The CDP is customer insight data. It aggregates profiles, builds segments and runs AI models. Customer Insights Journeys is the journey orchestration engine that runs multi-channel campaigns across email, SMS, push and events. Powercret uses the two modules, separately or combined.
Powercret designs and configures the connector architecture using native Customer Insights connectors, Power Query transformations, Azure Data Factory, and REST API ingestion depending on the source systems. We build the pipeline, check data quality and schedule refreshes before any segments are turned on.
We’ve integrated the consent model, data subject rights workflows, retention policies and audit logging into the project from the outset. Compliance is a first principle baked into the architecture, not an afterthought when the data is already flowing.
A baseline CDP implementation with core data sources and segment config typically takes 10-16 weeks. Scope: Journey Orchestration, Advanced AI model set-up. After a discovery session of the data landscape, Powercret will provide a detailed estimate.
